The Dr Marc Morris Youtube channel is one of the world's leading channels (and fastest growing!) for Nutrition Coaching education and business development.
Dedicated to providing the highest level of content we have over 800 videos and are growing at a rate of over 300+ subscribers each month.
Interest in nutrition coaching is rising throughout the wellness industry, and we are the leading channel on YouTube that consistently ranks at the top of the search on YouTube and Google for nutrition coaching education.
Below you will find information on our audience, demographics, and other important marketing details to help you make the best sponsorship decision for your business.
Audience Details
The majority of our viewers fall into the 18-34 year range, with 70% of our viewership being males.
Our viewers are current or aspiring nutrition coaches, personal trainers, or other wellness professionals looking to improve their services or grow their businesses. As well as individuals who want to lose weight, build muscle, and improve athletic performance.
Audience Geographics
All of the content we create is aimed at an English speaking demographic.
The United States is where most of our views come from, followed by India and Canada.
Most of our channels previous sponsors targeted mainly US customers, with some also offering products or services in Canada and Europe.
Audience Psychographics
Our audience is primarily interested in business development of their wellness business, mainly nutrition coaching and personal training.
Our audience is always looking for ways to level up their coaching business and client experience through software, certifications, apps, and other products that will enhance their businesses.
The best part about our audience? They are actively watching our videos to make decisions and look for solutions to problems that exist within their business. Meaning if they resonate with your software, app, or product they are more likely to purchase, download, etc.
Another notable portion of our audience is individuals who want to lose weight, or improve athletic performance, and want an expert opinion on the best tracking apps, supplements, and strategies to reach their goals.
Results & ROI
Let’s talk results. After all, a sponsorship should deliver results and ideally a measurable (and significant) return on your investment.
So what can you expect? Truthfully, that is a hard question to answer.
Because while we pride ourselves on delivering the highest-quality video possible, it's impossible to predict with any level of certainty how the video will perform or what the algorithm will do so we're unable to provide guarantees on that front.
Some videos get thousands of views. Others tens of thousands. And some go on to get hundreds of thousands.
The key thing to note is that views don't stop a week after posting your video. We've designed the channel (also partly due to the search-heavy nature of our audience) to create "Evergreen" videos that continue to rank and get views for months and even years to come.
Tracking and Coaching Softwares are Our Top Performing Videos
Nutrition coaches and personal trainers, as well as individuals with health goals, want to be confident they choose the right app.
Due to the heavy SEO nature of Youtube, and our reputation for only highlighting products we believe in, you can feel confident that our video will market your product for months, even years to come.
Performance
Views: 200K
Top Traffic Source: Youtube Search/ Suggested Video
Performance
Views: 131K
Top Traffic Source: Youtube Search
Performance
Views: 70K
Top Traffic Source: Youtube Search/ Google Search
Performance
Views: 20K
Top Traffic Source: Youtube Search/ Google Search
Performance
Views: 6K
Top Traffic Source: Youtube Search/ Google Search
Performance
Views: 8.5K
Top Traffic Source: Youtube Search/ Google Search
Performance
Views: 5K
Top Traffic Source: Youtube Search/ Google Search
Performance
Views: 60K
Top Traffic Source: Youtube Search/ Google Search
Other Important Stuff...
The single most important factor for us in taking on a sponsor is ensuring this is a good market fit. Meaning, your business aligns with our values of strategic marketing, integrity, and aiming to be the best.
This helps create videos we feel confident about and ensures you reach the right people in order to make the most from your marketing investment and sponsorship in our channel.
How Our YouTube Sponsorships Work
We offer two options for sponsored content on our YouTube channel:
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Dedicated Video: A 10-12 minute video exclusively focused on your product or service. This in-depth coverage is our most popular option.
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Mid-Roll Ad: A 60-90 second ad featured in the middle of one of our weekly videos, highlighting your product to our engaged audience.
Both options include clear calls to action and a direct link to your product or service (or a special promotion link you provide) in the video description.
We aim to make the sponsorship process simple and enjoyable for you. Here’s how it works:
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Intake Discussion: We’ll connect via email or video call to discuss your sponsorship objectives, investment, and any other key details needed to create the best possible video.
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Script Creation: Our team will review your product and draft a script. You’ll have the opportunity to review and provide feedback before we move forward.
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Production & Publishing: We’ll handle the filming, editing, and publishing of the video on our YouTube channel. The video will also be promoted to our email list of over 2,500+ nutrition coaches and personal trainers.
Finally, we’ll deliver any additional pre-agreed content or assets.
And that’s it!
IMPORTANT NOTES:
The content is created and owned by Dr. Marc Morris for the Dr. Marc Morris YouTube channel. The Dr. Marc Morris YouTube channel grants brand 3-months usage rights on social media (i.e. organic reposting on brand social channels) as long as the content is repurposed organically through owned social channels and NOT paid media. These usage rights are non-transferrable.
The script approval process is your opportunity to review and revise the sponsorship integration as once the video is recorded no further edits may be made.
Next Steps
Please provide the following to our marketing manager Jocie at [email protected]:
- Provide 3-5 key features you’d like highlighted in the video, focusing on your most popular and impactful ones.
- Share a brief mission statement or a unique value proposition that sets your product apart from the competition.
- A website or landing page URL to direct people towards that will be placed in the descriptions box below the video and referenced during the video along with the main call-to-action (i.e. get 20% off, sign up for a free trial? etc)